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Maplink: Powering Express and On-Demand Delivery

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As e-commerce continues to exemplify super fast delivery in the market, pressure is being built on the retailers to rethink their operations to catch up with the delivery speed. Without a doubt, the explosion of fast urban deliveries is accelerating the impact of last-mile logistics on the supply chain. Discussing these critical elements that were reshaping the logistics industry in 2016, Frederico Hohagen, CEO, Maplink and his management team were stuck with one question— how to explain their uniqueness to their customers in this competitive environment? The members in the boardroom came up with a tagline— ‘transforming the way the world moves packages.’ Providing pioneering solutions for express and on-demand deliveries, every product and strategy crafted at Maplink is based on this motto.

Maplink delivers a groundbreaking suite of AI-based solutions that can be integrated into the entire transport process, extending from traditional to on-demand urban logistics. These solutions can also be integrated with third-party solutions, which provide companies with an extra room to easily and smartly increase the efficiency of their logistics department. In today’s diverse logistics market, Maplink specialises in industries such as liquids, gases, and bulk. Regardless of the activity area, the company’s solution, Axiodis, helps firms plan, schedule, monitor in real time, and supervise finances of their delivery routes. Axiodis’ efficiency can be gauged by its flexibility to address transport problems, reduce costs, and offer quality service to customers.

In addition, the Maplink platform, which is a set of APIs, is aimed at solving the specific problem of logistics and transport with distance matrix service. For example, if a company has 5,000 trucks delivering to 10,000 addresses or customers, the Maplink platform calculates routes combining all of this information. In fact, there are specific APIs that also give expense statistics in terms of fuel and tolls, based on the truck size. Regardless of a company being a startup or a large software-house with TMS, WMS, ERP, and CRM, Maplink APIs boost their services and delights end users. “Maplink has architected the platform to cater to the needs of the new entrants that have small transactions per month to embrace the future of delivery,” asserts Hohagen.


Maplink has architected the platform to cater to the needs of the new entrants that have small transactions per month to embrace the future of delivery


As on-demand delivery skyrockets, the company’s Maplink Urban Logistics solution connects the various stakeholders—managers, consumers, operators, and drivers— and provides them visibility into the operations. This visibility helps them understand the bottlenecks and take immediate actions to increase efficiency, save cost, and enhance consumer service. The Urban Logistics solution aids companies to operate with the available fleet and optimize operations based on the future availability of the fleet. Implementing the Maplink Urban Logistics solution, iFood, the biggest food delivery app in Brazil, as well as Habib's and Ragazzo (two of the largests restaurant chains in Brazil) have been able to improve the deliveries and render excellent service that has helped them attract new customers cost-effectively.

Technological innovation is at the heart of Maplink’s expertise, with two dedicated operational research centres located in Brazil and France, where the company has grown quickly. With 25 years experience in developing proprietary algorithms, team Maplink is dedicated to refining solutions and leveraging IoT, and myriad other data feeds to achieve greater optimisation and responsiveness across the whole of the logistics, supply chain, and transportation footprint. The expectation is to bolster productivity, speed/response times, and the ability to view end-to-end information across the value chain. “We work sincerely to create solutions that will not only address the existing logistics problems but also those of the future,” concludes Hohagen.